Did you know that 46% of all Google searches have local intent? Well, that means that almost 50% of the searches on Google are related to the user’s local area. So if you are a local business owner and struggling with local SEO, you might have to rethink your strategy! You have to implement local schema markup on your website so that you can improve your local search engine rankings and also increase your online visibility which in turn is going to offer you your potential customers.
In this blog post, we will know why local schema is critical for SEO. Make sure you read it and implement the given tips.
What is Local Schema?
Schema markup is a code that helps search engines understand what type of content is on your website. It is a type of structured data that will provide additional information about your website which makes it easier for the search engines to interpret your content and know which search results to display. Local Schema, in particular, is a type of schema markup that helps search engines understand your business’s location and other relevant information.
Local Business Schema can help search engines understand the following information:
- Business Hours
- Business Names, addresses, and phone numbers
- Review and ratings
- Products or Services offered
- Images and Videos
Why is Local Schema Important for SEO?
By implementing local schema markup on your website, you can improve your local SEO in the following ways:
- Implementing local schema markup is going to help your website standout out in the search results in pages because users can see additional search information such as ratings, business hours, address, and more!
- As you provide search engines with accurate and detailed information about your business’s location, local schema can improve your local search engine rankings.
- By implementing local schema on your website, you can increase click-through rates (CTRs) as users will get more detailed information about your business which helps them make their decision easier.
- It can also build on your online presence as each of your business information gets displayed to the users in local search results, Google Maps, and other relevant information.
Tips on Implementing Local Schema Markup
Next are a few tips which you should ensure before implementing local schema markup.
- First thing, you have to use the appropriate schema markup as several types of schema can be used for your local business such as local business, restaurant, hotel, and more. Make sure you know your business properly before choosing the local schema.
- Secondly, make sure you enter accurate and consistent information about your business such as Name, Address, and Phone number which is essential for local SEO.
- You can also add business hours and contact information so that your potential customers can find your business and contact you more easily.
- Adding reviews and ratings to your local schema markup is going to improve your local SEO. By showcasing your reputation in the local community, you are also building your brand.
- After adding all this information, make sure you test it using Google’s Structured Data Testing Tool. This will help you ensure that your markup is valid and search engines are properly understanding the information on your website.
Conclusion
Local schema markup is becoming a must for any successful local SEO strategy. By providing accurate and detailed information about your business location, local schema can certainly boost your sales and improve your online presence. And if you are struggling with any of it, you can simply contact Code n Design which offers the best and most affordable local SEO services to help your business increase your online presence and boost more customers and improve sales.
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