As a small business, adding blogs to your website is a terrific way to prove yourself as an authority on a subject, give website users helpful content, and boost customer interaction. But how do you get your audience once you’ve written the blog?
Some customers might be motivated to sign up for your newsletter or email alerts, but if boosting sales and customer numbers is your objective, you need to reach out to more than just those on your email list. It would be best if you optimized your blogs for search engines to accomplish this.
Here are 3 SEO ideas to help you start your blog optimization journey and expand your readership!
Research Is Key
One of the foundational elements of a successful SEO strategy is keyword and topic research. Once you’ve decided on a topic, you should look up relevant keywords. What would people be searching for if they came across your blog post? To enhance your position in the search results, you should have two or three keywords or phrases that you use three or seven times each. These keywords ought to be well-known but not so famous that your blog is unlikely to ever rank for them.
Optimise Your URL
You’ll notice that although this blog’s URL is optimize-blogs-SEO, its headline is “3 Tips to Optimise Your Blogs for SEO.” Simply using the title of your site in your URL is never a good idea since stop words are too long and are considered a major no-no by search engines.
Meta Description Optimisation
The paragraph of text beneath a web page’s title in search results is known as a meta description. Consider it a tiny advertisement in which you want to “sell” the blog as effectively as possible to entice readers to click the link and read it. A better position in the search results from a higher click-through rate (CTR), which informs Google that the information is valuable.
We Can Help!
The wise move is to invest in search engine optimization. Code n Design is a full-service, reasonably priced SEO company based in Melbourne that helps online businesses who want to rank at the top of search engine result pages with lead generation, keyword research, and conversion rate optimization.